
Empowering people to live healthy lives and promoting well-being for all at all ages is essential to sustainable development.
This pillar is at the heart of BougeBouge’s mission and purpose:
- To fight against physical dropout by mobilizing communities to move and develop healthy lifestyle habits.
- Create an ecosystem of actors that allows communities to maintain initiatives around active living.

Ensure equitable, inclusive, quality education and lifelong learning opportunities for all
To raise awareness of the development of self-determined motivation for active living (S.D.L.M.), which can be applied to other areas of their lives, including academic success. The theory of self-determined motivation was developed in conjunction with a team of psychological researchers and addresses the need for autonomy, the need for competence and the need for social connection, three needs that are essential to the achievement of personal goals. Making learning opportunities accessible to as many people as possible, including underrepresented populations at risk of dropping out of school physically, academically and socially. BougeBouge Adventures are initiatives that link physical activity with culture. For example, in addition to encouraging the development of healthy lifestyles, the Adventure Quebec: meeting the indigenous people of Quebec program allows for a cultural exchange between native and non-native communities.

Inclusive partnerships built on principles and values, a common vision and common goals are needed.
Creates a fertile platform for the proliferation of community-based active living partnerships. Works in partnership with organizations to co-create initiatives where goals are shared or complementary.
Saison 2023
Here are our concrete actions in terms of our sustainable development objectives
ENERGY
We make sure to recycle our appliances or give them away to those who don’t have them
We have replaced desktop computers with laptops, as they consume much less energy
GREENHOUSE GASES
We encourage carpooling among your staff and volunteers, and provide parking near events to reward those who adopt the practice
We are working to make bike racks (or a secure section) available to our staff, volunteers, and participants at our events We encourage telecommuting – even on an occasional basis, the cumulative impact is great
We install sorting areas for the management of materials (recycling, composting and waste), as well as posters to raise awareness among users at all our events We have registered for Recyc-Québec’s RECYCLE certification
We eliminate Styrofoam cup of WATER.
We favour the filling of water bottles in public places and use as much as possible of our own supplies.
We favour the purchase of local suppliers
We choose suppliers who offer a deposit or a recycling system for their packaging.
PRODUCTS AND SERVICES
We opt for compostable/biodegradable packaging
We increase the durability of our products
Reusable products are given to our participants
CULTURE LOCAL AND COMMUNITY
We create partnerships through our events in which your target clientele participates
We include elements of local culture in our communications or in our projects such as the Quebec Adventure Tour to meet the Aboriginal people. We facilitate accessibility to different clienteles (people with reduced mobility, blind, etc.).
WORKFORCE
We offer flexibility in scheduling (work/family/study balance) Encourage your employees to stay in shape (e.g. reimbursement of a portion of a gym membership)
We develop your employees’ skills as a means of strengthening your organizational capacity and motivating them
We offer mentoring to allow people already in place to access promotions within the company
CONTINUOUS IMPROVEMENT
We assign specific roles to our employees so that they are part of the process
COMMUNICATION
We communicate our best practices to our staff, our customers and our community — each of the above suggestions can be communicated internally or on our social networks
We inform our customers of our sustainability approach and suggest that they get involved
We take into account the criticisms and suggestions of our customers
We let our suppliers know that we care not only about their practices and their products, but also about their packaging. We often ask them to send us more sustainable, recyclable, compostable, renewable and/or recycled content packaging with less fossil fuel derived plastic
Les projets Bougebouge
BougeBouge Events
BougeBouge events are community-based active living celebrations that bring together amateur athletes, the general public and local businesses to participate in physical activities and sports. The activities are competitive and participatory and include running courses, team building activities, introductory sessions to various sports and physical games to discover.
Programming:
BougeBouge Montreal Underground – April 10 BougeBouge Pointe Des Cascades Marathon Weekend – May 6-7-8 BougeBouge Outaouais Festival – May 20-21-22 BougeBouge Verdun Marathon Weekend – September 11 BougeBouge uOttawa – October 2 BougeBouge Limbour – October 22 BougeBouge Halloween Rivière-des-Prairies Pointe-aux-Trembles – October 30
BougeBouge Adventures
Adventures are programs that generally take place over a period of one month and focus on culture and education in a “road trip” style, combining a field of interest and/or learning linked to physical activity. Aimed primarily at the teen and young adult community, the adventures allow participants to travel through a territory and discover art, history, heritage and/or cultures. Using mobile technology and educational entertainment principles, participants engage in a digital journey that, linked to their actual physical activity (e.g., accumulated miles walked), allows them to unlock challenging educational content.
BougeBouge Franchises
BougeBouge social franchises are a way to drive active living leaders in the community. These committed individuals are often the driving force behind community sports initiatives (e.g. running clubs). BougeBouge offers them a unifying brand image, the support of a network of leaders like them and provides them with access to its digital platform containing visibility and management tools. By identifying themselves with BougeBouge, these leaders raise awareness about the fight against physical dropout in their community, mobilize active living stakeholders and participate in events.
BougeBouge Animation
The BougeBouge team offers its experience and expertise in organizing and leading active living activities to neighbourhood associations, municipalities and businesses that wish to offer ephemeral or recurring programming to their members, citizens or employees.
Types of activities offered :
Team building days: BougeBouge at work (programming and animation in companies);
Park animation: Revitalization of urban areas through animation; and more!

ACHIEVEMENTS 2022
Coming soon
Season 2022 Montréal Souterrain 2022 Organic Facebook posts ;
Partners: 1,500 covers on average per thank you post Event photo album: 3,000 covers and 70 interactions on average per “after event” post Promotional posts: 1,600 covers with 30 interactions on average per post Facebook paid ads
90,858 covers 2,510 clicks on the ad link 65 purchase generation We managed to move over 2,300 people! January 2022 to December 2022: Coming soon Website users! Nearly 200,000 website views! Average website visitors per month: Coming soon
Social Media
BougeBouge Facebook page: 5,544 followers BougeBouge_com Instagram: 734 followers On average, the majority of our social media posts reached close to 1,000 people each. Our most popular posts could reach close to 2,500 people! Facebook Live “Everything you need to know about winter running”; 600 comments, 550 clicks generated, 1,400 views, 75 likes Ads
20,000 average coverage for ads related to racing events 15,000 average coverage for ads related to BougeBouge Adventures Newsletter list
Over 8,500 subscribers to our newsletter
MONTREAL
OUTAOUAIS
Monteregie
- Positioning Founded by triathlete and two-time Olympian Kathy Tremblay, BougeBouge is a social economy organization that aims to develop and maintain healthy lifestyle habits through physical activity.Mission Prevent physical dropout among the teenage community, young families and retired people by creating educational programs and community events that motivate the development and maintenance of active lifestyle habits.Vision To create a sustainable vitality movement for active and healthy communities that are mobilized around physical activity.Scope of action BougeBouge’s initiatives are based on the Self-Determined Active Living Motivation (SDALM) approach, which promotes the creation of social ties, the development of skills and the support of autonomy, three essential pillars for the adoption and maintenance of active lifestyle habits. The BougeBouge programs and events respond to these needs through the following fields of action:
Matching fields of interest to physical activity: the best way to get people moving is to target an interest in each individual. The best way to get people moving is to target an interest in each individual. Thus, any field of interest is an opportunity to reach people who are less likely to move. The arts, history and heritage, travel and cultural discovery are the main fields of intervention of the organization that can be combined with physical activity as part of an educational program. Mobilizing active living actors in the communities: training centres, yoga studios, community centres, independent running clubs, independent influencers can influence the adoption and maintenance of active living habits. BougeBouge works to make them visible and to mobilize them in the communities through social franchises and the organization of events; The discovery of physical activities and sports: through its events, BougeBouge provides multi-sport programming allowing people of all ages to be exposed to and learn about new forms of activities.
Saison 2022
Les projets Bougebouge
BougeBouge Events
BougeBouge events are community-based active living celebrations that bring together amateur athletes, the general public and local businesses to participate in physical activities and sports. The activities are competitive and participatory and include running courses, team building activities, introductory sessions to various sports and physical games to discover.
Programming:
BougeBouge Montreal Underground – April 10 BougeBouge Pointe Des Cascades Marathon Weekend – May 6-7-8 BougeBouge Outaouais Festival – May 20-21-22 BougeBouge Verdun Marathon Weekend – September 11 BougeBouge uOttawa – October 2 BougeBouge Limbour – October 22 BougeBouge Halloween Rivière-des-Prairies Pointe-aux-Trembles – October 30
RedBall Adventures
Adventures are programs that generally take place over a period of one month and focus on culture and education in a “road trip” style, combining a field of interest and/or learning linked to physical activity. Aimed primarily at the teen and young adult community, the adventures allow participants to travel through a territory and discover art, history, heritage and/or cultures. Using mobile technology and edutainment principles, participants engage in a digital journey that, linked to their actual physical activity (e.g., accumulated miles walked), allows them to unlock challenging educational content.
BougeBouge Franchises
BougeBouge social franchises are a way to drive active living leaders in the community. These committed individuals are often the driving force behind community sports initiatives (e.g. running clubs). BougeBouge offers them a unifying brand image, the support of a network of leaders like them and provides them with access to its digital platform containing visibility and management tools. By identifying themselves with BougeBouge, these leaders raise awareness about the fight against dropping out of school in their community, mobilize active living stakeholders and participate in events.
BougeBouge Animation
The BougeBouge team offers its experience and expertise in organizing and leading active living activities to neighbourhood associations, municipalities and businesses that wish to offer ephemeral or recurring programming to their members, citizens or employees.
Types of activities offered :
Team building days: BougeBouge at work (programming and animation in companies);
Park animation: Revitalization of urban areas through animation; and more!

ACHIEVEMENTS 2022
Coming soon
Season 2022 Montréal Souterrain 2022 Organic Facebook posts ;
Partners: 1,500 covers on average per thank you post Event photo album: 3,000 covers and 70 interactions on average per “after event” post Promotional posts: 1,600 covers with 30 interactions on average per post Facebook paid ads
90,858 covers 2,510 clicks on the ad link 65 purchase generation We managed to move over 2,300 people! January 2022 to December 2022: Coming soon Website users! Nearly 200,000 website views! Average website visitors per month: Coming soon
Social Media
BougeBouge Facebook page: 5,544 followers BougeBouge_com Instagram: 734 followers On average, the majority of our social media posts reached close to 1,000 people each. Our most popular posts could reach close to 2,500 people! Facebook Live “Everything you need to know about winter running”; 600 comments, 550 clicks generated, 1,400 views, 75 likes Ads
20,000 average coverage for ads related to racing events 15,000 average coverage for ads related to BougeBouge Adventures Newsletter list
Over 8,500 subscribers to our newsletter
MONTRÉAL
OUTAOUAIS
MONTÉREGIE
- Positioning Founded by triathlete and two-time Olympian Kathy Tremblay, BougeBouge is a social economy organization that aims to develop and maintain healthy lifestyle habits through physical activity.Mission Prevent physical dropout among the teenage community, young families and retired people by creating educational programs and community events that motivate the development and maintenance of active lifestyle habits.Vision To create a sustainable vitality movement for active and healthy communities that are mobilized around physical activity.Scope of action BougeBouge’s initiatives are based on the Self-Determined Active Living Motivation (SDALM) approach, which promotes the creation of social ties, the development of skills and the support of autonomy, three essential pillars for the adoption and maintenance of active lifestyle habits. The BougeBouge programs and events respond to these needs through the following fields of action:Matching fields of interest to physical activity: the best way to get people moving is to target an interest in each individual. The best way to get people moving is to target an interest in each individual. Thus, any field of interest is an opportunity to reach people who are less likely to move. The arts, history and heritage, travel and cultural discovery are the main fields of intervention of the organization that can be combined with physical activity as part of an educational program. Mobilizing active living actors in the communities: training centres, yoga studios, community centres, independent running clubs, independent influencers can influence the adoption and maintenance of active living habits. BougeBouge works to make them visible and to mobilize them in the communities through social franchises and the organization of events; The discovery of physical activities and sports: through its events, BougeBouge provides multi-sport programming allowing people of all ages to be exposed to and learn about new forms of activities.
Season 2021

ACHIEVEMENTS 2021
Get 18,000 young people in 62 Quebec schools moving with our Adventure Canada: Coast to Coast
First edition of the BougeBouge Series: Vaudreuil-Soulanges Series, West Montreal Series and East Montreal Series
First edition of 7 BougeBouge races
Creation of the first BougeBouge Social Franchise
Offering more than 300 free activities that got 2,800 people moving in 18 Gatineau parks during the BougeBouge Gatineau Festival during a pandemic
Outaouais 2021
Media tour with the Minister of Family Monday, June 14
Radio:
Gatineau.TV (3000 views in less than 24 hours – 62 interactions)
https://www.facebook.com/Gatineau.TV.Officiel/posts/3788434087931912
- Rouge 104,7 Radio
https://www.fm1047.ca/audio/404359/coup-de-chapeau-a-mathieu-lacombe-ministre-de-la-famille-et-ministre-responsable-de-loutaouais-pour-son-implication-a-titre-dambassadeur-pour-le-defi-selfie-bouge-bouge
- Énergie 104,7
- Podcast Rouge FM
https://omny.fm/shows/rouge-94-9-gatineau-ottawa/15-juin-on-jase-avec-le-ministre-mathieu-lacombe-a
Newspapers
https://www.ledroit.com/chroniques/sylvain-st-laurent/et-si-le-sport-devenait-une-priorite-video-746f5e731edeae7c45e2aec226da0c2f
TV: TVA: TVA noon and TVA 6 p.m. reports, June 14.
Radio-Canada, 6 p.m. bulletin
Radio-Canada, web text.
Montréal
- December 8: Rcinet.ca (Journalist: Alice Chantal Tchandem)
December 19: Lecourrierdusud.com (Journalist: Vanessa Picotte)
December 19: fm1033.ca (Journalist: Patrick Berger)
December 19: Andrew Carter Morning Show, CJAD (Host: Andrew Carter)
December 21: Québec Matin Week-end (Host: Lisa-Marie Blais)
Undated article: Mtl.org (Journalist: ND)
January 18, 2020: La Presse+ (Journalist: Sylvain Sarrazin)
January 18, 2020: LaPresse.ca (Journalist: Sylvain Sarrazin)
January 20, 2020: CBC CBME FM 88.5 (Host: Jessica Rusnak)
January 26, 2020: Ici Radio-Canada Première (Hosts: Jean-Philippe Wauthier, Jean-Sébastien Girard and Olivier Niquet)
January 26, 2020: Ici.radio-canada.ca (Hosts: Jean-Philippe Wauthier, Jean-Sébastien Girard and Olivier Niquet)
January 27, 2020: Global News Morning (Host: Lisa Dutton)
January 27, 2020: CKVL FM (Hosts: Christiane Ladouceur and Jean-Paul Sénécal)
February 1, 2020: Montreal.citycrunch.ca (Journalist: ND)
February 2, 2020: Journaldemontreal.com (Journalist: Béatrice Roy-Brunet)
February 3: Journal 24 Heures (Journalist: Béatrice Roy-Brunet)
February 8, 2020: Ici Radio-Canada Première (Hosts: Jean-Philippe Wauthier, Jean-Sébastien Girard and Olivier Niquet)
February 8, 2020: Ici.radio-canada.ca (Hosts: Jean-Philippe Wauthier, Jean-Sébastien Girard and Olivier Niquet)
Public Relations for Adventure project 2021
First Adventure Challenge created! Canada from Sea to Sea 6000km
- https://ici.radio-canada.ca/nouvelle/1781122/ocean-a-lautre-course-bougebouge-ecoles-covid19
- https://www.fm1033.ca/bouge-bouge-motiver-les-jeunes-grace-au-sport/
- https://www.neomedia.com/vaudreuil-soulanges/actualites/sports/416072/traversez-le-canada-dun-ocean-a-lautre-avec-bougebouge
- http://www.arselsl.qc.ca/activites-speciales/bb-doal/
- https://www.parcourscanada.com/blogue/projet-bougebouge-et-parcours-canada/
- The “D’un Océan à l’Autre” project page has been viewed 11,861 times on the site.
62 groups participated in the project (schools, cities and companies)
18,000 participants mobilized during the project
Sustainable event management
”Since 2018, BougeBouge continues to improve and is on an excellent track. For your information, the most advanced events in green management in the region achieve a diversion rate ranging between 80 and 85%. You can exceed this by planning your eco-responsibility in advance of the event. – Jaelle Landry, Eco-responsible event management consultant
At BougeBouge, we pay a lot of attention to our environmental impact and that is why, for the past 3 years, we have been working in collaboration with Enviro Éduc-Action in order to evaluate our impact during our events as well as to have recommendations to improve our current eco-responsible actions.
Our last review
Here is the conclusion of the BougeBouge Outaouais 2021 Festival assessment by Jaelle Landry, eco-responsible event management consultant:
”The ecological management of the 2021 edition of Bouge Bouge can be considered as very good. Indeed, the sorting done by the EEA coordinator and Chuck and his team can be considered almost perfect, given the small quantity of materials present; all the materials were therefore carefully sorted. Enviro Éduc-Action is convinced that BougeBouge is effective in terms of eco-responsibility and that the event will be able to continue to grow thanks to the recommendations.
Our actions in numbers
Here are some figures from our latest report by Enviro Éduc-Action:
BougeBouge Gatineau 2021 produced less ultimate waste per person than the reference ecoresponsible events in the CQEER study. (17.39 g/person for BougeBouge VS 27.18 g/person for the median reference)
BougeBouge produced slightly more compostable material per person than the median of the Quebec ecoresponsible events studied (130 g/person of compostable material for BougeBouge VS 28 g/person for the median reference).
A slight improvement of 2% in the event’s diversion rate compared to the 2019 edition of BougeBouge, despite all the constraints of the pandemic context.
In 2021, 91% of residual materials were not sent to landfill VS 89% in 2019.
Summer season 2021 In the pandemic, we managed to move more than 2,300 people! April 2021 to November 2021: 36,160 users on the website! Nearly 200,000 views of the website! 7,500 visitors on average to the website per month! Social media
5,544 people subscribed to the BougeBouge Facebook page 734 people subscribed to the BougeBouge_com Instagram page On average, the majority of our social media posts reached nearly 1,000 people each. Our most popular posts had a reach of close to 2,500 people! Ads
20,000 average reach for ads related to racing events 15,000 average reach for ads related to BougeBouge Adventures Newsletter list
Over 8,500 subscribers to our newsletter